Orient Electric

Orient Electric Limited (OEL) is part of the diversified USD 3 billion Indian conglomerate CKA Birla Group. A distinguished name in the consumer electrical space for almost seven decades, Orient Electric has established itself as a trusted brand for consumer electrical products in India. It offers a diverse portfolio of fans, lighting, home appliances, switches, and switchgear. OEL stock trades under the code “541301” on BSE and under the code “ORIENTELEC” on NSE.

In the domestic market, Orient Electric has a well-organised distribution network reaching 1,25,000 retail outlets and a strong service network covering more than 450 cities. In addition to India, the company enjoys a market presence in more than 30 countries. The company draws a sizable advantage from proprietary production facilities enabling it to manufacture first-to-market, consumer-centric products with best-in-class quality and performance. It is the largest exporter of fans from the country.

Orient Electric takes pride in its R&D capabilities, spirit of customer-centric innovation, and commitment to manufacturing cutting-edge lifestyle electrical solutions that make life simple and experiences better.

Orient Electric Limited, formerly a division of Orient Paper and Industries Limited (OPIL), was incorporated as Orient Paper Mills Ltd. in 1939. The CKA Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India.